MARKETING BRAND MANAGER ? MA20689 | Executrade

MARKETING BRAND MANAGER ? MA20689

Permanent

Sales and Marketing
Date posted: May 29th, 2012
Current as of: May 29th, 2012

Opportunity: MA20689
City: Edmonton, AB

One of ?Albert?s Best Work Places? Companies is looking for you!

Based in Edmonton with over 50 locations in Alberta, our client is a successful family and community focused organization and is looking for the best candidate to join their team!

Our client is currently looking for a Marketing Brand Manager, reporting directly to the VP of Marketing.? In this role you will have up to 6 direct reports and will oversee/manage exploiting opportunities in the market, contributing to marketing strategies and maximizing brand positioning.

Overall responsibilities include the following:

• Building/developing of budgets related to brand, campaign and segment marketing
• Identifying, developing and evaluating world class brand/product marketing strategies
• Collaborating with Research, Agencies and other team members for tracking brand awareness and effectiveness
• Implementing/planning strategies, balancing company objectives and member segment priorities
• Developing/leading all advertising, media? and promotional activities to drive awareness
• Directing tradeshows, brand enhancing sponsorships and promotional items
• Managing sales forecasts and strategic planning to ensure sales and profitability of products and services
• Consulting with internal team members regarding Intranet, Training Programs and Internal facilities, ensuring alignment with brand and external messages
• Consulting with legal staff to ensure trademarks are properly registered, product disclosure, copyright infringement, etc
• Providing training, coaching and education of campaign team members
• Managing employee performance, career planning, goal setting solving problems that impact personnel
• Providing leadership to the Brand Team, day-to-day decisions including hiring, process improvements, policy development, issues management, etc.
• Liaising with internal department clients
• Establishing relationships internally, external partners and suppliers
• Fostering a healthy team environment and team development

To be considered for this role, you MUST have the following Skills and attributes:

• 10 plus years leading a marketing/branding team
• Undergraduate degree in Marketing, preferably an MBA
• Strong business acumen, strong analytical reasoning
• Capacity to understand and interpret qualitative and quantitative research for business purposes including the ability to recognize and identify business opportunities, both internally (business improvements) and externally (opportunities)
• Exceptional project management skills from planning stages to final assessment
• Ability to independently lead key projects and interdepartmental teams to achieve strategic brand and sales goals
• Experience preparing business cases for senior management
• Experience in executing / leading strategy projects and financial analysis
• Understanding of the workings of advertising agencies and other creative suppliers
• Exceptional written and oral communication skills
• Willingness to work a flexible schedule; may require weekend and / or evening work for various promotions/projects
• Ability multi-task, prioritize daily demands to meet tight deadlines

A competitive salary is offered and also includes a very comprehensive benefits plan!

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