How?s The Gold Rush Panning Out? 70% Of Mobile App Users Pay Little Or Nothing, Study Says

There's been a lot of buzz about how important mobile apps are for years now, and an increasing number of tech startups are launching with mobile-only strategies. But a new study indicates that the sector still has a ways to go before it attracts significant money from a wide breadth of users. According to a recent study of US consumers conducted by ABI, some 70 percent of mobile app users spend "either nothing or very little" on or in applications. It turns out that, much like gambling or gaming, the mobile app market of today relies mostly big-spending "whales" to account for a bulk of its direct sales. The highest-spending three percent of all app users account for nearly 20 percent of the total spend in the market, ABI said.

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