Monday, September 24, 2012

Ford workers ratify contract

caw
A Ford employee casts his ballot Sunday during a ratification meeting at the CAW Local 1285 Hall in Brampton. (ERNEST DOROSZUK, Toronto Sun)

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Members of the Canadian Auto Workers union have voted 82% in favour of a new four-year collective agreement with Ford.

The final count came in around 4 p.m. Sunday afternoon after 4,500 Ford employees were asked to vote on the proposal in ratification meetings taking place in Hamilton, Windsor and Brampton.

It?s the first victory in battles with the ?Big Three? automakers, the union said, with General Motors and Chrysler still trailing.

?I?m satisfied,? said CAW national president Ken Lewenza after the results were announced. ?To have over 80% of the membership support the bargaining committee and support our objectives, quite frankly, is inspiring. We still have lots of work to do.?

The new contract reached on Sept. 17 will create 635 new jobs in Canada over the term of the agreement. The Ford Oakville Assembly Complex will see a third shift in body, paint and pre-trim divisions resulting in 230 jobs, along with additional changes creating approximately 300 jobs.

At the Windsor plant, there are 35 more jobs expected to be created.

However, the deal reduces the pay and benefit for new hires ? something Lewenza noted was the best they could negotiate based on the current shaky economic climate. However, it is not a two-tiered wage system, which the union fought vehemently against.

New hires will start at a lower pay rate and it will take longer ? 10 years instead of six ? to reach the current top wage of $34 per hour. The new employees will also have a different pension plan combining some defined benefits with defined contributions.

Lewenza said there is an immediate signing bonus of $3,000 for employees who worked throughout 2012, followed by $2,000 for each of the three years after. Ford is also providing a cost of living bonus in the last quarter of the fourth year.

Ford called the deal a way of ?significant cost-savings? for the company.

?By becoming more competitive in our labour costs, we are better positioned to support the growth of the Canadian economy and to provide new job opportunities,? said Stacey Allerton, Ford?s lead negotiator.

?For every auto job in Canada, multiple supporting jobs are created, and both the company and our employees view that opportunity and responsibility very seriously.?

The CAW represents 21,500 members at Ford, Chrysler and GM.

Next up ? unionized GM employees are scheduled to vote on their contract Wednesday and Thursday, after the CAW reached an agreement with the automaker last Thursday. Talks with Chrysler are ongoing.

jenny.yuen@sunmedia.ca

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Source: http://www.torontosun.com/2012/09/23/ford-workers-ratify-contract

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Some deadly breast cancers share genetic features with ovarian tumors

ScienceDaily (Sep. 23, 2012) ? The most comprehensive analysis yet of breast cancer shows that one of the most deadly subtypes is genetically more similar to ovarian tumors than to other breast cancers.

The findings, published online Sept. 23 in Nature, suggest that most basal-like breast tumors and ovarian tumors have similar genetic origins and potentially could be treated with the same drugs, says the study's co-leader Matthew J. Ellis, MD, PhD, the Anheuser-Busch Chair in Medical Oncology at Washington University School of Medicine in St. Louis. The other co-leader is Charles M. Perou, PhD, at the University of North Carolina.

Basal-like tumors account for about 10 percent of all breast cancers and disproportionately affect younger women and those who are African-American.

The new research is part of The Cancer Genome Atlas project, which brings together leading genetic sequencing centers, including The Genome Institute at Washington University, to identify and catalog mutations involved in many common cancers. The effort is funded by the National Institutes of Health (NIH).

"With this study, we're one giant step closer to understanding the genetic origins of the four major subtypes of breast cancer," says Ellis, who treats breast cancer patients at the Siteman Cancer Center at Barnes-Jewish Hospital and Washington University. "Now, we can investigate which drugs work best for patients based on the genetic profiles of their tumors. For basal-like breast tumors, it's clear they are genetically more similar to ovarian tumors than to other breast cancers. Whether they can be treated the same way is an intriguing possibility that needs to be explored."

Currently, for example, basal-like breast tumors often are treated like many other breast cancers, using anthracycline-based chemotherapy. But another of Ellis's studies recently showed that women with basal-like tumors don't benefit from these drugs, which also have severe side effects. At the very least, he says, the new data indicates that clinical trials should be designed to avoid the use of these drugs in basal-like tumors.

As part of the new research, a nationwide consortium of researchers analyzed tumors from 825 women with breast cancer. The scientists used six different technologies to examine subsets of the tumors for defects in DNA, RNA (a close chemical cousin of DNA) and proteins. Nearly 350 tumors were analyzed using all six technologies.

"By tying together those different data sets, we can build a story around the biology of each breast cancer subtype that is dictated by the genome, interpreted by the RNA and played out by the proteins at work inside each tumor," says co-author Elaine Mardis, PhD, co-director of The Genome Institute. "These data can serve as a backdrop for other questions about how particular mutations affect survival or response to certain drugs."

The study confirmed the existence of four main subtypes of breast cancer: Luminal A, luminal B, HER2 and basal-like. The latter includes most triple-negative breast tumors, so-named because they lack receptors for the hormones estrogen, progesterone or human epidermal growth factor 2 (HER2). These tumors often are aggressive and do not respond to therapies that target hormone receptors or to standard chemotherapies.

Across the four subtypes, mutations in only three genes -- TP53, PIK3CA and GATA3 -- occurred in more than 10 percent of patients' tumors. But, the scientists found unique genetic and molecular signatures within each of the subtypes. Their findings add to the growing body of evidence suggesting that tumors should be cataloged and treated based on the genes that are disrupted rather than the location in the body.

In general, compared to the other subtypes, basal-like and HER2 tumors had the highest mutation rates but the shortest list of significantly mutated genes. These genes are thought to be major drivers of cancer progression. For example, 80 percent of basal-like tumors had mutations in the TP53 gene, which have been linked to poor outcomes. About 20 percent of the tumors also had inherited mutations in BRCA1 or BRCA2 genes, which are known to increase the risk of breast and ovarian cancer.

"This suggests that it only takes a few hits to key genes that drive cancer growth," Mardis explains.

A high frequency of TP53 mutations also occurs in ovarian cancer, the researchers noted. Overall, the genetic profiles of basal-like and ovarian tumors were strikingly similar, with widespread genomic instability and mutations occurring at similar frequencies and in similar genes.

Finding new drug targets for basal-like breast tumors is critical, and the research suggests that patients with mutations in the BRCA genes may benefit from PARP inhibitors or platinum-based chemotherapy, which are already used to treat ovarian cancer.

By comparison, luminal cancers (which include estrogen receptor-positive and progesterone-receptor positive tumors) had the lowest mutation frequencies and longer lists of significantly mutated genes. This suggests defects in multiple genetic pathways can lead to the development of luminal breast cancers.

Most patients with luminal A cancer have good outcomes, and the most common mutation in that subtype occurred in PIK3CA, which was present in 45 percent of tumors. TP53 mutations only occurred in 12 percent.

Some patients with luminal B tumors do well but many experience recurrence years after treatment. Interestingly, the most common mutations in these tumors occurred in TP53 (linked to poor outcomes) and PIK3CA (linked to good outcomes), which may explain the disparate results seen in patients with this subtype.

"Now, we're much closer to understanding the true origins of the different types of breast cancer," Ellis says. "With this information, physicians and scientists can look at their own samples to correlate patients' tumor profiles with treatment response and overall outcomes. That's the challenge for the future -- translating a patient's genetic profile into new treatment strategies."

This research is supported by the following grants from the National Institutes of Health (NIH): U24CA143883, U24CA143858, U24CA143840, U24CA143799, U24CA143835, U24CA143845, U24CA143882, U24CA143867, U24CA143866, U24CA143848, U24CA144025, U54HG003079, P50CA116201 and P50CA58223. Additional support was provided by the Susan G. Komen for the Cure, the Department of Defense through the Henry M. Jackson Foundation for the Advancement of Military Medicine, and the Breast Cancer Research Foundation.

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Story Source:

The above story is reprinted from materials provided by Washington University School of Medicine. The original article was written by Caroline Arbanas.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. The Cancer Genome Atlas Network. Comprehensive molecular portraits of human breast tumours. Nature, 2012; DOI: 10.1038/nature11412

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/Jn5bGQ8Ni-0/120923145106.htm

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Sunday, September 23, 2012

Major Mistakes People Make When Using Mobile Marketing

There is so many factors to consider when starting a mobile marketing plan that you might not know where to start. This article?s tips will turn you into a better mobile marketer.

A mobile app related to your products or industry could be helpful. Customers can easily use this to check for sales and promotions that you may be offering. It will also help make your brand more recognizable and increase traffic. You should seek professional help as you develop apps, this can help you in the long run.

Your message needs to be valuable. When you are expanding outside of your friendship circle, you need to grab their attention. If your messages are being targeted towards business owners, you might want to submit vouchers or coupons to nice eateries. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.

Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.

It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be a challenge to create an effective mobile marketing site. Outsource this to candidates who are qualified if you desire things to run smoothly.

The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.

On your webpage, you should put links to your business pages on social networking sites. Customers are more likely to find you on a social media site, rather than look for you on a search engine.

Be succinct and to the point. Lessening the amount of clicks you need will create the most efficient marketing system. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. Keep your campaign to the point.

A standalone platform for mobile devices needs to have a home base. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. It is unwise to build an entire enterprise solely on a mobile platform.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. The easier your emails are to read from a cell phone, the more valuable people will see you.

Begin your efforts with the acquisition of phone numbers for your database. Don?t add cell phone numbers randomly into your database. That can be trouble. The reason is you must have their permission before you begin doing this. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.

If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.

As you can see, techniques in mobile marketing are quite different, but the basics are the same. The main differences are application and technology. Finding the best technique for your business is all about doing your research and deciding what will fit best for you

Eric Green

Skype ID: thedigitalgangster

Empower Network

Related posts:

  1. How To Tartget The Right People With Mobile Marketing
  2. Great Tips For Creating Mobile Marketing Campaigns That People Want To Share
  3. How To Make Sure Your Customers Recieve The Message With Mobile Marketing
  4. How To Make Money Through Mobile Marketing
  5. How To Make Money Through Mobile Marketing

Source: http://thedigitalgangster.com/major-mistakes-people-make-when-using-mobile-marketing/

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Apple-Swiss Turkey Sandwiches Recipe | Budget Savvy Diva

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What You Need

  • Mustard
  • 2 slices whole wheat bread, toasted
  • 1 medium apple, thinly sliced
  • 2 slices? Swiss cheese
  • Honey
  • thinly sliced turkey breast

What To Do

Place cheese and mustard onto one slice and honey and apple slices on the other and turkey in the middle

Enjoy!

Apple-Swiss Turkey Sandwiches Recipe

Recipe type: Lunch

Serves: 1

  • Mustard
  • 2 slices whole wheat bread, toasted
  • 1 medium apple, thinly sliced
  • 2 slices Swiss cheese
  • Honey
  • thinly sliced turkey breast
  1. Place cheese and mustard onto one slice and honey and apple slices on the other and turkey in the middle
  2. Enjoy!

2.2.8

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Other recipes you'll love:

Source: http://www.budgetsavvydiva.com/2012/09/apple-swiss-turkey-sandwiches-recipe/

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Saturday, September 22, 2012

Sesame and Rice Bran Oil, Yogurt Help Blood Pressure

Most Common Symptoms & Signs

Source: http://www.medicinenet.com/guide.asp?s=rss&a=163147&k=High_Blood_Pressure_General

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Friday, September 21, 2012

Undertreatment of common heart condition persists despite rapid adoption of novel therapies

Undertreatment of common heart condition persists despite rapid adoption of novel therapies [ Back to EurekAlert! ] Public release date: 21-Sep-2012
[ | E-mail | Share Share ]

Contact: Natalie Wood-Wright
nwoodwri@jhsph.edu
410-614-6029
Johns Hopkins University Bloomberg School of Public Health

A novel blood thinner recently approved by the FDA, dabigatran (Pradaxa), has been rapidly adopted into clinical practice, yet thus far has had little impact on improving treatment rates for atrial fibrillation. This is according to a new study led by researchers from the Johns Hopkins Bloomberg School of Public Health that examined national trends in oral anticoagulant use. They found that despite rapid adoption of dabigatran for the treatment of atrial fibrillation, a large proportion of patientstwo in fivedid not receive oral anticoagulant therapy. In addition, although the majority of dabigatran utilization was for its FDA-approved indication, atrial fibrillation, an increasing proportion of use was for off-label indications such as venous thromboembolism. The results are featured in the September 2012 issue of Circulation: Cardiovascular Quality and Outcomes.

"Dabigatran has been briskly adopted into clinical practice since its October 2010 Food and Drug Administration approval for the prevention of stroke among patients with non-valvular atrial fibrillation," said G. Caleb Alexander, MD, MS, lead author of the study and a research scientist in the Bloomberg School's Department of Epidemiology. "Between 2007 and 2011, use of the oral anticoagulant warfarin declined from approximately 2.1 million quarterly physician visits to approximately 1.6 million visits while since its release, dabigatran use increased from 3.1 percent to 18.9 percent of physician visits where an oral anticoagulant was used."

Using data from the IMS National Disease and Therapeutic Index, a nationally representative audit of ambulatory providers, Alexander and colleagues quantified patterns of oral anticoagulant use among subjects between 2007 and 2011. Focusing on the oral anticoagulant drugs, dabigatran and warfarin, they examined treatment patterns by patient age, provider specialty and common indications for oral anticoagulation. Pharmacy expenditures for warfarin and dabigatran were quantified using a nationally representative audit of retail, mail order and long-term care pharmacies.

According to the National Institutes of Health, atrial fibrillation is the most common type of arrhythmia and, compared with their counterparts, patients with atrial fibrillation have an increased risk of stroke. Previous research has indicated the use of oral anticoagulants may reduce the risk of thromboembolic events like stroke by up to two-thirds and is especially vital in the prevention of such events among high-risk individuals.

The authors conclude that, "a better understanding of how these therapies are being applied in the real world is an important step in understanding their potential to ultimately improve care."

###


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Undertreatment of common heart condition persists despite rapid adoption of novel therapies [ Back to EurekAlert! ] Public release date: 21-Sep-2012
[ | E-mail | Share Share ]

Contact: Natalie Wood-Wright
nwoodwri@jhsph.edu
410-614-6029
Johns Hopkins University Bloomberg School of Public Health

A novel blood thinner recently approved by the FDA, dabigatran (Pradaxa), has been rapidly adopted into clinical practice, yet thus far has had little impact on improving treatment rates for atrial fibrillation. This is according to a new study led by researchers from the Johns Hopkins Bloomberg School of Public Health that examined national trends in oral anticoagulant use. They found that despite rapid adoption of dabigatran for the treatment of atrial fibrillation, a large proportion of patientstwo in fivedid not receive oral anticoagulant therapy. In addition, although the majority of dabigatran utilization was for its FDA-approved indication, atrial fibrillation, an increasing proportion of use was for off-label indications such as venous thromboembolism. The results are featured in the September 2012 issue of Circulation: Cardiovascular Quality and Outcomes.

"Dabigatran has been briskly adopted into clinical practice since its October 2010 Food and Drug Administration approval for the prevention of stroke among patients with non-valvular atrial fibrillation," said G. Caleb Alexander, MD, MS, lead author of the study and a research scientist in the Bloomberg School's Department of Epidemiology. "Between 2007 and 2011, use of the oral anticoagulant warfarin declined from approximately 2.1 million quarterly physician visits to approximately 1.6 million visits while since its release, dabigatran use increased from 3.1 percent to 18.9 percent of physician visits where an oral anticoagulant was used."

Using data from the IMS National Disease and Therapeutic Index, a nationally representative audit of ambulatory providers, Alexander and colleagues quantified patterns of oral anticoagulant use among subjects between 2007 and 2011. Focusing on the oral anticoagulant drugs, dabigatran and warfarin, they examined treatment patterns by patient age, provider specialty and common indications for oral anticoagulation. Pharmacy expenditures for warfarin and dabigatran were quantified using a nationally representative audit of retail, mail order and long-term care pharmacies.

According to the National Institutes of Health, atrial fibrillation is the most common type of arrhythmia and, compared with their counterparts, patients with atrial fibrillation have an increased risk of stroke. Previous research has indicated the use of oral anticoagulants may reduce the risk of thromboembolic events like stroke by up to two-thirds and is especially vital in the prevention of such events among high-risk individuals.

The authors conclude that, "a better understanding of how these therapies are being applied in the real world is an important step in understanding their potential to ultimately improve care."

###


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-09/jhub-uoc092112.php

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PFT: Chad Johnson pleads no contest, avoids jail

Cincinnati Bengals v Atlanta FalconsGetty Images

Now that free-agent receiver Chad Johnson has pleaded no contest to charges of domestic violence, Johnson is subject to discipline under the personal-conduct policy.

But a source with knowledge of the procedure explains to PFT that Johnson likely won?t be disciplined until he returns to the NFL.

That said, if a team is interested in signing him and wants to know if he is facing a suspension, a decision could be made prior to Johnson signing a contract.

If Johnson had been issued a suspension before he was cut by the Dolphins, he could have served the suspension while unemployed.? Not that he?s unemployed but has yet to be officially suspended, the league apparently isn?t inclined to suspend him until he has a team.

Regardless of how it all plays out, the current posture could make it harder for Johnson to get a job with another NFL team.? Since he?s still a member of the union, he should push the league to issue a punishment regardless of whether he?s on a team, so that if he?s suspended he can serve it before, not after, he signs a contract.

That said, it?s not clear Johnson would even be suspended.? The policy primarily is aimed at addressing repeat offenders.? Johnson is a first-time offender.? Given the nature of the offense, however, the NFL could decide to take action.

Either way, it would be fair to Johnson to make the decision as soon as possible, so that he and any interested teams will know his status.

Source: http://profootballtalk.nbcsports.com/2012/09/21/chad-johnson-pleads-no-contest-avoid-jail-time-at-ex-wifes-request/related/

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